HallPass, a new confectionery brand from entrepreneurs Peter Rahal and Michael Tierney, launched nationwide at Walmart and on Walmart.com. HallPass is the newest brand from Medici Brands, the consumer product company behind David Protein.
HallPass is launching with three products: Peanut Cups, Peanut Creme Crispy Wafers, and Chocolatey Candy Pieces, delivering the taste, texture and experience of classic candy for 70 calories and 1g of sugar per serving.
Rahal and Tierney started HallPass around a simple idea: people have not stopped loving candy, but the tradeoffs that come with eating it have become harder to justify.
They believed candy was ready for the same kind of transformation that reshaped the soda aisle. Products like Diet Coke and Coke Zero gave consumers a way to keep the experience they loved while dramatically changing the nutritional equation. Rahal and Tierney now want HallPass to do the same for candy.
Together, Rahal and Tierney created HallPass to deliver the full-sized candy experience with a nutritional profile unlike anything else in the aisle. HallPass is priced alongside classic candy brands, and its message is simple: enjoy candy without compromise.
HallPass is available now at Walmart stores nationwide and Walmart.com.