Unreal Snacks launched its new Peanut Butter Drops exclusively at Whole Foods Markets nationwide.
Unreal’s innovative Peanut Butter Drops enters the growing peanut butter category by taking the classic sweet snack and transforming it into something new for consumers. At a time when peanut butter is surging in popularity – the ingredient is up 23% YoY in search and is inspiring new adaptations in lattes, desserts, and savory snacks – this product meets a very real market need, with research revealing that 30% of better-for-you chocolate shoppers are still purchasing conventional versions of peanut butter sweet snacks.
Unreal Peanut Butter Drops offer better-for-you benefits like real, simple ingredients and less sugar in a familiar format. The Peanut Butter Drops meet a cultural craving for elevated nostalgia by delivering on the sweet and salty taste, peanut butter flavor, and crunch you remember, but revamped with real, creamy peanut butter, nothing artificial and 33% less sugar (compared to the leading brand). Each drop is wrapped in a vibrant, poppable shell colored with natural dyes from radish, turmeric, beet and spirulina.
Like all of Unreal’s snacking innovations, every element of their Peanut Butter Drops was meticulously crafted to deliver a layered sensory experience. From the first snap of the shell to the slow melt of creamy peanut butter, each bite is balanced with hints of salt and vanilla and finished with a warm, nutty aroma. It’s a flavor journey that sparks both fond memories and a new sense of discovery. Unreal’s Peanut Butter Drops are made with Non-GMO Verified, Certified Gluten-Free, and Fair Trade Certified ingredients.
Exclusively available at Whole Foods Markets nationwide, with more retailers coming this summer, Peanut Butter Drops retail for $6.99 for a 4-oz bag. Made for movie nights paired with popcorn, tossed into trail mix, or swirled into ice cream, cookie dough, or frozen yogurt, the drops transform a familiar favorite into something worth rediscovering.
The resealable pouch is for on-the-go snacking. Building on a bestselling portfolio that includes Dark Chocolate Peanut Butter Cups, Dark Chocolate Coconut Bars, Dark Chocolate Caramel Peanut Nougat Bars, Milk Chocolate Gems, and a limited edition S’mores Kit featuring Peanut Butter Cups, the launch of Peanut Butter Drops, drives Unreal’s growth as the fastest growing better-for-you chocolate brand, expands the better-for-you category, and delivers nostalgic flavors.