Jumex, a fruit nectar brand, announced the national rollout of its newest product innovation: Jumex Reduced. Formulated with 50% less sugar than the brand’s traditional nectars, the new line is available in the brand’s core flavors—Mango, Guava, Peach and Strawberry Banana—delivering the authentic, fruit-forward taste Jumex is known for.
Jumex Reduced broadens the Jumex portfolio by serving longtime fans of the brand alongside consumers seeking new beverage choices that better align with their lifestyles.
By bringing the brand’s signature fruit nectar experience to a wider audience, the line creates an additional entry point into the category while reinforcing Jumex’s commitment to evolving with its consumers. Designed for everyday occasions, Jumex Reduced can be enjoyed alongside lunch or dinner or conveniently on the go.
Jumex Reduced is now available at Walmart stores nationwide and through Instacart.