September can still feel like the beginning of something new, even if it’s been decades since you bought school supplies or worried about your first day of class. There’s even some science behind that feeling. Researchers Hengchen Dai, Katherine Milkman and Jason Riis coined the term “fresh start effect” after studying how certain dates and milestones affect our motivation. They found that people were more likely to pursue goals after what they called “temporal landmarks” – moments that seem to separate one period of our lives from another. These include the beginning of a new week, month or year, as…
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