At Natural Products Expo West 2026, ADM will address reformulation needs, showcase innovative solutions and present end-to-end formulation capabilities to meet evolving guidelines and consumer demands.
Leveraging its wide-ranging portfolio of ingredients derived from natural sources paired with science-backed health and wellness solutions, ADM will highlight how brands can effectively reformulate to fulfill the needs of consumers today.
At booth 4143, ADM will showcase its technical and product development expertise rooted in proprietary consumer and market insights, bringing to life concepts that address several key areas:
• Surging Reformulation Demand: According to 2025 ADM Outside Voice℠ survey, more than 80% of US consumers favor reformulation, prompting manufacturers to align their products with better-for-you positioning. ADM will reveal how successful reformulation with an emphasis on both nutritional and sensorial optimization can be achieved through quality solutions and technology to meet less sugar, less sodium, more protein and cleaner label targets.
• Convenient, Nutrient-Dense Solutions for GLP-1 Users: Portion-controlled and protein-packed products are top-of-mind for GLP-1 users, and convenient ready meals are in the spotlight to support these needs. ADM’s upcoming proprietary insights examines opportunities for nutritious, culinary-inspired ready meals, including for those taking GLP-1s. On the show floor, concepts like a decadently delicious, reduced-sugar, high-protein and -fiber brownie further demonstrate ways to tailor products for this consumer segment.
• Postbiotics Paving the Way for Functional Innovation: Consumers now look beyond traditional supplements for gut health and overall well-being support. Postbiotics answer this call with the ability to retain functionality through tough processing conditions associated with on-trend formats. ADM is at the forefront of postbiotic research and implementation, showcasing vast innovation possibilities through concepts like drinkable yogurts, carbonated soft drinks, bars, chews and more.